Two mistakes that are making you wasting your Adwords Budget and Getting a Low ROI
1NOT KNOWING YOUR BUYER´S INTENT
You probably don’t know what your customers want. Either how your they want to interact online with you, Do not reviewing and analyzing it properly hurts everything done online. From e-commerce site, to their PPC campaigns, to social media.
SOLUTION Show up for the keywords that are relevant to your customers. Stop caring about that ones that your buyers don’t search for.
2FUNDING FAILING ADWORDS CAMPAIGNS
There are some winning campaigns and A LOT of loosing campaigns, STOP. Simply and clear. Put the money where it matters.
SOLUTION Allocate your budget to your best campaigns. Review your winning campaigns and redirect your funds to them. It must start to pay off almost immediately!